40 years in Japan · Written in English

The Real Japan.
No filters. No guidebooks.

I'm Yosi, and I've lived in central Japan for over 40 years. This is my obsession: sharing the Japan tourists miss — the food, the culture, the anime, and the gloriously strange stuff nobody tells you about.

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Otaku Culture

VTubers: Japan’s Virtual Idol Revolution

VTubers: Japan's Virtual Idol RevolutionBy Yoshi | Japan UnveiledI want to begin with something that I think will surpri...
2026.06.15
Otaku Culture
Otaku Culture

Japanese Gaming Culture: From Arcade Cabinets to Nintendo Switch

Japanese Gaming Culture: From Arcade Cabinets to Nintendo SwitchBy Yoshi | Japan UnveiledI want to begin with a specific...
2026.06.14
Otaku Culture
Otaku Culture

Pachinko: Japan’s Most Misunderstood Pastime

Pachinko: Japan's Most Misunderstood PastimeBy Yoshi | Japan UnveiledThere is a building type that appears in virtually ...
2026.06.13
Otaku Culture
Japanese culture

Cherry Blossoms in Central Japan: Where Yoshi Actually Goes for Hanami

Cherry Blossoms in Central Japan: Where Yoshi Actually Goes for HanamiBy Yoshi | Japan UnveiledI have written about hana...
2026.06.12
Japanese culture
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Japanese culture

Cherry Blossoms in Central Japan: Where Yoshi Actually Goes for Hanami
Kodo: The Art of Listening to Incense
Japanese Fashion Subcultures: From Harajuku to Shibuya and Beyond
How Japan Handles Death: Funerals, Ancestors, and the Buddhist Way of Grief
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Japanese food

Japanese Sweets Shops (Wagashi-ya): A Seasonal Journey Through Traditional Confectionery
Japanese Whisky: How a Small Island Nation Became the World’s Best Distiller
Ramen Shop Culture: The Unspoken Rules of Eating at a Japanese Ramen Counter
Izakaya Ordering Guide: How to Navigate a Japanese Pub Like a Local
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Manga & Anime

Voice Actors (Seiyuu) in Japan: Why They’re as Famous as the Characters They Play
The Anime Season System: Why There’s Always Something New to Watch
Light Novels: The Books That Become Anime (And Why They’re Everywhere)
Why Japanese Anime Characters Don’t Look Japanese — and Why That’s Fine
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Otaku Culture

VTubers: Japan’s Virtual Idol Revolution
Japanese Gaming Culture: From Arcade Cabinets to Nintendo Switch
Pachinko: Japan’s Most Misunderstood Pastime
Ikebukuro Decoded — History, Streets, and the Otaku Culture That Grew Between Two Department Stores
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Strange things in Japan

Quirky Japan Chronicles – Episode 17: The Etiquette of Japanese Business Cards
Quirky Japan Chronicles – Episode 16: Cat Cafés — The Original Rental Animal Experience
Quirky Japan Chronicles – Episode 15: The Professionals Who Queue for You
Quirky Japan Chronicles – Episode 14: Rent-a-Friend Cafés — Paying Someone to Listen
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